Our Mission and Vision
Family Bank's target market consists of the small and medium income earners. This market consists of three broad segments based on the customers' sources of income. These are:

a) The small scale commercial farmers: These include the tea farmers, coffee farmers, dairy farmers, pyrethrum farmers, grain farmers (includes maize, wheat and barley), fisheries etc.
b) Small and medium entrepreneurs: These are commonly referred to as business people and include both informal and formal business enterprises.
c) salaried and waged employees from both private and public sectors.

Our Vision
"To be the financial institution that leads in the positive transformation of people's lives"

Our Mission
"We positively transform lives by providing micro and other financial services through efficient, quality and reputable practices"

Corporate Tagline
"Faster, Friendlier Banking"

Slogan
"Positively transforming life since 1984"

Our Core Values
* Team work
* Respect
* Innovation
* Integrity
* Leadership by example
* Passion for Excellence